In 2019, the French Ministry of Culture and the French Ministry of Economy and Finance together organized the first edition of the National Design Forum. Nine months of brainstorming, involving professionals, schools, local authorities and the government, led to a number of measures to strengthen Design as a performance and attractiveness leverage. The restitution was held in Bercy on December 11.
Design, a smart way to innovate, make a difference and boost competitivity
A recent study by Mckinsey (“The business value of Design”, October 2018) highlights the “clear correlation between best design practices and the companies’ financial performance in all sectors, including consumer goods, medical devices and retail banking”.
Denmark, Finland, Great Britain and China have succeeded in making Design a “key element of performance and global attractiveness”. Used as a transformation leverage in specific segments of luxury or tourism sectors for example , it is a major component of French soft power.
French Design skills
French Design already shines internationally thanks to many designers such as Philippe Starck and Jean Nouvel who reached worldwide superstardom
The added value of French design is no longer to be proved today. It is now time to lay strategic foundations for French design growth based on proposals made by professionals. It is really up to companies like our group but also to public decision-makers to promote the French know-how and this “French touch” the whole world envies.
That’s why we joined the French Design by VIA (Promotion of Innovation in Furniture). The French Design by VIA has been imagining for nearly 40 years, the tomorrow French art of living, using Design as a true tool of transformation.
Design, a major attractiveness leverage of technical know-how in Les Manufactures Février groupOur companies, such as TecSOM, Régnier and Cardineau have been giving Design a leading role in their strategic decisions for several years now.
We design from a pragmatic approach focusing on the users real needs and usage scenarios, going far beyond aesthetics.
“Supporting creative and remarkable projects” is a leitmotif assumed and promoted within our group, particularly through our sponsorship or partnership actions with the media, arts, education and ecology.
We consider aesthetic design as an idea or a vision development that is subject to usefulness.
In line with Philippe Stark’s vision who is used to say that “design is useless”, our objective is above all to create functional and comfortable products for the many.